Global growth of Huawei's Emotion UI continues following release of Honor 6 in Germany

At midnight Beijing time on October 29, the Huawei Honor 6 with its brand new Emotion UI was formally launched onto the German market at a launch event in Berlin. This coincided with the phone's launch in 14 European countries, retailing from €299.99. Since the launch of the Honor 6 in China over 2 million units have been sold, and the phone has also gone on sale in other Asian countries and markets. The release of the Honor 6 in the European market - known for its stringent standards and requirements - is another landmark in the development of Huawei's Honor brand. 

The Honor brand is also the first Chinese brand to expand into overseas markets using a large-scale C2B Internet business model.

The president of Huawei Honor Liu Jiangfeng at the launch event

The rapid growth of the Honor 6 and its success in China and overseas can be attributed to its outstanding user experience - an experience that can be appreciated by all mobile phone users worldwide. EMUI - short for "Emotion UI" - is based on emotions and puts the needs of users first. 

This enables Huawei to provide users across the world with an enhanced and more convenient service and experience. Huawei's user-oriented approach is also driving the global growth of the Honor 6 and EMUI. The figures in the image below show how EMUI's impressive user experience is helping to promote the Honor brand and has enabled it to maintain stable growth in global markets.

With its exciting user interface, EMUI is striving to create an outstanding user experience. The phone model is unrivalled in many aspects, such as its visual effects, functionality and smooth user experience.

User experience can be split into two components –exterior and interior. The exterior element refers to the appearance of the user interface, whereas the interior element relates to the smoothness of user experience. 

Huawei's engineers have breathed new life into the Honor brand following the release of the intuitive EMUI user interface and the Honor 6's innovative design. This marks an important step in the development of Chinese phones.

In the wake of EMUI's increasing exposure in the global market, EMUI 3.0 has now developed into one of Huawei's main selling points. Stringent tests are carried out on all new EMUI features to ensure an outstanding user experience and a user interface suitable for all types of users worldwide. 

This user-oriented interface includes many innovative features such as the easy-to-use cloud functions, providing users with a quicker and more efficient user experience. Since its release, the number of users has reached almost 30 million, with users spread across many regions worldwide. EMUI's growth in overseas markets is set to continue to accelerate in the coming months and years.

User experience is a universal concept that can be appreciated by all users worldwide. Huawei has always believed in exporting its brand overseas, evident from its success in the global market and its enterprising spirit. By focusing on user experience and the development of its EMUI interface, Huawei has breathed new life into its phones – each individual change is done to perfection and has the potential to radically alter the way we use phones. 

The latest version of EMUI focuses on the user down to every last detail - features such as Buddy Help, Lazy Mode and Smart FAQs ensure that every user can get the information they need and make for a perfect user experience throughout. The EMUI interface brings the Honor 6 to life - turning it into a phone with true emotions.

The story of young designers and their stunning lock screens

Bored of your lock screen?

Fed up of constantly setting new backgrounds for your lock screen?

Tired of searching for new lock screen images?

Wish that you could see something different each time you turn your screen on?

Huawei's phone gestures and the EMUI Magazine Unlock feature ensure that there are beautiful new lock screen images in store for you each time you turn on your screen! With a huge selection of stunning images on offer, EMUI's amazing user experience starts with unlocking the screen. In addition to features such as an eye-catching time display, camera shortcut, notification icons, a battery charging indicator and simple unlocking methods, the lock screen also includes many novel features such as stunning wallpapers accompanied by text and user-friendly customization.

In the wake of the trend towards graphic design and the proliferation of large high-definition screens, smartphone users now have increasingly higher expectations of user interfaces. As something that users see throughout the day, the lock screen forms the user's first impression of a phone's interface. Despite preset system wallpapers and the multitude of wallpaper apps available, many users still have trouble finding their ideal image to replace dull and repetitive wallpapers.

The product managers, UI designers and app and software developers that make up the young team in charge of the lock screen for Huawei's pioneering EMUI system worked non-stop to carry out in-depth analysis of the lock screen. During this process they developed numerous new features and overcame many obstacles. After numerous brainstorming sessions and heated discussions, the developers refined and optimized their plan, culminating in an innovative step forward in lock screen technology with the release of Magazine Unlock, which has been successfully shortlisted for the 2014 Golden Pin Design Award.

The Golden Pin Design Award is one of the top design awards in the global Chinese user market. In addition to being awarded the Golden Pin Design Mark in recognition of its quality, Magazine Unlock will also compete for the "Annual Best Design Award" in the final. The list of winners will be released at the prize-giving ceremony on 11^th December.

Every time users turn on their screen, Magazine Unlock never fails to surprise with its stunning wallpapers. Following its release it rapidly became popular with users, and it has now become one of the design highlights in Huawei's product differentiation strategy.

The Golden Pin Design Award is one of the top design awards in the global Chinese user market. Each year, internationally renowned designers are invited to be on the jury. The competition is split into three stages - the preliminary stage, the secondary stage and the final. It firmly adheres to the principles of fairness and impartiality and enjoys a high degree of credibility. Around 100 products are selected each year and awarded the "Golden Pin Design Mark" in recognition of their quality. Of these 100 products, 15-20 are awarded an Annual Best Design Award with an honorary trophy. The organizers also help the award-winning products to gain media exposure and host global product exhibitions to assist with the expansion of overseas markets.

A total of 1901 products from Mainland China, Taiwan, Hong Kong, Singapore, Macau and Malaysia have entered the 2014 Golden Pin Design Award. Following a tight schedule of preliminary and secondary rounds lasting more than a month, the jury selected 416 products to enter the final.

There is one common prerequisite for all phone software on the market today - it must have emotional appeal. Of all the elements that played a role in the development of Magazine Unlock - user needs, market research, software development and behind-the-scenes testing, the design concept was the most important.

Design was also the first issue for the Magazine Unlock R&D team to solve. During the initial design phase, the team held numerous brainstorming sessions before deciding on three important factors to judge user experience – the feature must be "useful, user-friendly and appealing". Identifying the need to give users a surprise and a good first impression, the developers also came up with a guiding design principle - "providing a visually appealing and smooth service that exceeds user expectations". In essence, the developers focused on emotional design - ensuring that users continue to have an enjoyable experience beginning with the first time they use the product.

The birth and growth of any new idea is the result of a long, complicated and often arduous process. According to the product manager Deng Junjie and the development team, Magazine Unlock was developed from scratch. It was not as simple as optimizing a particular function - there were numerous technical difficulties to overcome. Gao Zhang's lock screen R&D team began by assessing the workload involved and various technical solutions available. In addition to finding a solution for developing a server, they also had to find a source of high-definition wallpapers that could be updated every day. Qian Kai, Lei Hao and Liu Min from the UI design department and Huang Xiaoping from the planning department started to discuss the plan. Countless discussions were held and numerous assessments were made of the initial plan before deciding on the final design strategy.

The development process concerned numerous aspects - a lock screen, theme, gallery and server were required; there were cooperation issues with third-party content providers and other difficulties such as unlock animations, minimizing RAM usage and optimizing update methods. In order to overcome these difficulties, the R&D team worked late into the night and over the weekend; the testing team was stretched to the limit with countless tests, and the planning and design teams thought of every means possible to ensure the plan's smooth implementation.

For example, in order to ensure that text would stand out on the lock screen a blurring algorithm was required. Blurred effects are common in iOS, but this was the first attempt to use blurred effects in Android. In order to determine how to achieve natural blurred effects, the R&D team, user experience department and design department began by joining forces to carry out in-depth research into iOS, including blurred algorithms (Gaussian blur) and blurred overlay (transparency, saturation and crispness). The biggest challenge with image algorithms is performance - a full HD image on a phone has over 8 million pixels, requiring millions of computations.

The unlock animation looks like an opening curtain - if you have set a live wallpaper for your home screen, you will see a blurred effect when you open the curtain half way. This was just one of many difficulties that were encountered - proving that success can only be achieved through innovation, perseverance and enhancing user experience.

Emotion UI Theme Design Contest @Huawei Club

#HuaweiClub welcomes all the designers of India to participate in the Emotion UI Theme Design Contest. 

Register yourself to Huawei Club(http://en.club.vmall.com/ ) and take part in the Design Contest. 

All the details about the Emotion UI Theme Design Contest, find here: http://bit.ly/HUgrJf 

This time we have really some interesting things which you could never ever imagined as prizes. 

1st prize - 3 lakhs cash + Certificate

2nd prize - 1 lakhs cash + Certificate

3rd prize - Ascend P6 + Certificate

Theme Design Contest

This time we have something more to give you. Cash Prizes and Smartphones including Ascend P6.

Huawei Emotion UI Theme Design Contest

Sign up now for Huawei Club - http://en.club.vmall.com  and take part in the Theme Design Contest.

The count down has begun for Theme Design Contest at Huawei Club.

show us your creativity with your designs.

What you are waiting for?

Go, participate soon...

Huawei Club – Together We Make it Possible

Huawei launched its first oversea club for technology enthusiasts in India few days back. 

Huawei Club is a channel to listen to our consumers, present information on products and services, and provide online content and face-to-face interaction with our tech & design experts.

It’s an interaction platform for us to listen, for you to experience and together we will bring you more satisfaction.

HuaweiClub Objectives:

  Ø  Huawei's fans’ interaction platform, Channel for Huawei to listen to user’s authentic voice.

  Ø  To eliminate confusion immediately for fans, to present the latest information on products and service.

  Ø  Provide a rich online content and offline face-line interaction to extend Huawei product experience.

Why should one join Huawei Club?

Experience latest Handsets:

Do you want 1^st Hand experience of the handset even before the Handset launch?  With Our strong R&D support, now Indian users also can experience this for Huawei devices as a pre-launch experience and can interact with Phone Geeks.

Get to meet the Core Product Team and Chief Designers:

80% of functions in the Smartphone are normally never used, or not even known off. That’s true, because none of us actually read the manual of any smart phone. The fact is, many of features are not been discovered because there is lack of experience and communication. We will bring you the opportunities to experience the phone together with our core product team and our chief designers.

Contest & Prizes:

In the club we will have multiple contests along with existing prizes waiting for you & you will surely socialize and find similar interest among other people.  We have an upcoming contest for EMUI Theme Design. You just need to upload 3 UI pictures along with your idea. Join our club to know more detail.

Huawei Scholar Program:

We will provide projects and training opportunities for college students. Offer Final year engineering projects, R&D Engineers Guidance, Best Project Awards, Huawei Scholar Certificate, and Employment Offer for university students.

Support Developer Community:

We have Open Lab for 3G / 4G for developers to test and debug your apps. We will also hold app development competition, fund key apps development. If your app is really good, we will promote them globally.

So if all this sounds exciting join our Huawei Club today & be a part of this journey.

Successful Launch of Huawei Club India – Bangalore 2013

1st overseas Huawei club in India, to provide better service for the fans who like Huawei and Huawei products. 

Stage all set to welcome our Fans at TERI, Domlur Bangalore

We had lots of Students, Developers, Designers, and Entrepreneurs in the event. 

 Wilson Wang, The chief operating officer of India R&D Center of Huawei is very excited to see so many young friends sitting in the audience. 

Huawei Club 

“Design is emotional” – Rahul Gonsalves

 Let your technology work hard & not your users – Emotion UI was designed with Empathy 

Our Fans enjoyed being the part of Huawei Club 

Ascend Mate is the only phone which has the world's biggest battery life. Our Fans experiencing Mate & other devices. 

Fans networking and enjoying the lavish lunch

The event was well received by our fans & media. 

We thank each of them for making this a success launch for us:

* Joy while experience Ascend Mate and other flagship devices

* Phone geeks networking with each other

* Games, Fun while some won Ascend Mate & few won Huawei Datacards
NDTV| Hindustan Times | Times Of India | ZNet

 It’s said- “A good beginning is half done. We surly will continue to add more color and success to HUAWEI Club as we come to others parts of the globe.

Huawei Global Analyst Summit 2013

Huawei is a leading global information and communications technology (ICT) solutions provider, recently welcomed over 140 industry analysts to its headquarters in Shenzhen, China, for its 10th annual Global Analyst Summit. Over the past decade, the summit has become a platform for Huawei to share updates on its financial performance as well as its business and solution strategies, providing an invaluable opportunity to discuss developments and trends that impact the ICT industry.

Senior analysts and Huawei's senior executives share insights during dinner.

Huawei's Analyst Relations head Sean Liu toasts the guests before dinner

This year’s summit theme—‘Make it Possible’—focused on Huawei’s commitment to helping its customers achieve business success and realize endless digital possibilities. Emotion UI drives this  themes across all its Smartphone flagship devices.

Speakers at the summit included CT Johnson, Huawei Corporate Controller, Will Zhang, Huawei President of Corporate Strategy, and Eric Xu, Huawei Executive Vice President.

Eric Xu hosts the Corporate Q&A at Huawei's Global Analyst Summit.

Huawei's CT Johnson offers an overview of the Corporate Finance performance during the 

"Despite challenging global economic conditions, Huawei achieved robust growth in 2012 through intense customer focus and improved operational efficiency. In the next five years, we expect to realize a compound annual growth rate of 10%. At the summit, we shared our insights into developments in the ICT industry, the opportunities these developments will present Huawei, and our strategies for reaching the company’s growth targets over the next half decade," said CT Johnson, Huawei’s Corporate Controller.

Huawei Global Analyst Summit.

Huawei's Will Zhang addresses attendees at the Analyst Summit.

Huawei believes that the summit provides analysts with valuable insights into its strategies for the future as well as the company’s plans for continuing to create business opportunities for its customers and partners.

Emotion UI 1.6 features in Ascend P6

Make Ascend P6 truly yours with the below Emotion UI features:

Express yourself:

ME WIDGET

Simply drag and drop to arrange all your favorite apps for instant access. Whether it's music, weather, contacts, clock or gallery - it's completely up to you.

HUNDREDS OF THEMES

Sleek doesn't mean boring. Stick with the 4 preloaded themes or expand your collection from the hundreds available online. Every theme comes with animated transitions, wallpaper, icons and more - for complete personalization

EASY PROFILE CHANGES

Turn up the volume in Outdoor mode or switch to discreet Meeting mode. With 5 predefined profiles, your phone adapts to your lifestyle.

Normal, Meeting, Driving etc

Power Feature:

AIRSHARING

Instantly share your images, music, videos, and more with multiple devices including a friend's phone, or the TV with MediaQ. Simply tap and flick to wirelessly transfer data from device to device*. You can even use the Ascend P6 as your TV remote.

* Function of sharing content to several devices is planned to be preloaded in P6 by September.

MAGIC TOUCH

Sophisticated yet sensitive, the Ascend P6's Magic Touch feature lets you use your phone while wearing gloves – keeping you warm and in touch.

SMART READING

Need to translate or look up a word? No problem, simply tap the word to highlight and let the Ascend P6's Smart Reading feature demonstrate its prowess.

SMART POWER-SAVING

Save up to 30% of your phones battery life with the smart 3-level – chip, hardware, and software – power-saving mechanism. You can switch off apps that run in the background when you are not using them - giving you more power without sacrifice.

Personal Security:

AUTHORIZED NOTIFICATION

Don't get bombarded with annoying spam from apps you barely use. With the Ascend P6 you only have to receive push messages and notifications from apps you've approve - reducing the stress of spam notification overload.

SECURITY NETWORK CONTROL

Access online content safely, securely, and even faster than before when you allow access to available Wifi networks.
Watch the below video to know more of the Emotion UI features introduced in Ascend P6: