Monday, January 5, 2015

EMUI "Magazine Unlock" feature receives 2014 Golden Pin Design Award

The Golden Pin Design Award is one of the top design awards in the global Chinese user market. 
Each year, internationally renowned designers are invited to be on the jury. The competition is split into three stages - the preliminary stage, the secondary stage and the final. It firmly adheres to the principles of fairness and impartiality and enjoys a high degree of credibility. Around 100 products are selected each year and awarded the "Golden Pin Design Mark" in recognition of their quality. Of these 100 products, 15-20 are awarded an Annual Best Design Award with an honorary trophy. The organizers also help the award-winning products to gain media exposure and host global product exhibitions to assist with the expansion of overseas markets.

A total of 1901 products from Mainland China, Taiwan, Hong Kong, Singapore, Macau and Malaysia have entered the 2014 Golden Pin Design Award. Following a tight schedule of preliminary and secondary rounds lasting more than a month, the jury selected 416 products to enter the final.
Huawei's "Magazine Unlock" in the Product Design category has been successfully shortlisted - in addition to being awarded the Golden Pin Design Mark for its quality, it will also compete for the "Annual Best Design Award" in the final.

Huawei's competition entry "Magazine Unlock" is shown below:

Numerous influential designers from across the world have been invited to be on the jury, including the famous MUJI Japanese designer Naoto Fukasawa, president of the International Council of Societies of Industrial Design (Icsid) Brandon Gien, the Hong Kong graphic designer Tommy Li, who has received nearly 580 awards, and professor Cai Jun from the Academy of Arts & Design at Tsinghua University. A total of nine judges from China and abroad will select 20 products out of 416 finalists to be awarded the "Annual Best Design Award". 
The list of winners will be released at the prize-giving ceremony on 11th December - all eyes are fixed on who will win the big prize.

According to Lin Pan Song, organizer of this year's jury for the Golden Pin Design Award, this is the first year that the competition is open to all Chinese markets - a record of 1901 products registered for the event, but a smaller proportion of products made it into the final compared to previous years, meaning that this year's jury has set higher standards. The judges have also assessed the products based on the needs and habits of Chinese users.

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